Silverpine Legal — targeted landing cluster and intake bot
A law firm buried in unqualified phone calls. A landing page cluster and an intake bot that only forwards cases worth pursuing.
What we walked into
Silverpine Legal practiced personal injury and employment law. Their old site ranked for generic terms which brought in irrelevant calls. Their paralegal was spending hours a day on intake calls that went nowhere — mostly people with issues outside their practice areas.
How we built it
Targeted SEO cluster
Instead of ranking for generic 'lawyer' queries, we built a cluster of pages targeting specific case types. Each page had structured content and a focused CTA.
Smart intake bot
Every page had a chatbot trained to identify whether an inquiry fits the firm's practice areas. The bot asks about incident type, date, location, and insurance status. Cases that do not fit are referred elsewhere politely. Cases that fit are forwarded with a complete intake sheet to the paralegal.
What we measured
The bot turned our intake from a bottleneck into a filter. We only see the cases worth our time now. Our paralegal went from answering phones all day to doing legal work.
Related projects
Desert Dental Group
Bilingual Next.js site plus an AI chatbot that qualifies patients outside business hours.
Vegas HVAC Pros
Migrated off a legacy stack with automated WhatsApp qualification and a cleaner review pipeline.
Sierra Realty
Custom agent portal with RBAC, listing sync, and an audit trail the team adopted on day one.
Got 30 minutes? We'll scope exactly what to build.
Tell us what your business does and where it's stuck. We'll tell you exactly what to build — and what not to waste money on.